12 weeks ago, we launched two new Thursday Swim Squads – Development Squad and Performance Squad. 30 swimmers joined us, all […]
You Can Achieve A Lot In Twelve Weeks… With The Right Support Read More »
Learn why the two-beat kick is more efficient for triathletes, improving rhythm, body position, and sustainable swim pacing while reducing wasted energy and heart rate spikes.
The Two-Beat Kick For Triathletes Read More »
If you had three months to prepare for a long open water swim (5-6 miles) and couldn’t spend hours and
Preparing For An Open Water Swim Read More »
Three changes to technique makes an immediate difference to this swimmer.
Impact of a 1-1 Swim Session Read More »
Sometimes the real value of a 1-1 swim session isn’t just what happens in the moment. It’s what happens afterwards
From A 1-1 Session To A 400m PB Read More »
The 20 × 100m swim set might sound a bit dull, but it’s actually a great benchmark set. It challenges pacing, endurance, stroke efficiency and focus. Coaches watch for consistency and effort, while swimmers learn how to hold form and stay strong, even when fatigue kicks in.
The Value of 20 × 100m Read More »
In coaching, the most important lessons are often the hardest to explain. A two-minute conversation at the end of the lane captured the tension between what a swimmer needs to hear and everything a coach wants to say. Sometimes progress comes not from grand speeches, but from saying just enough.
The Things You Don’t Say Read More »
Our new swim programme – Swim Squad Access – sold out within 24 hours. Join the waitlist for the next one.
The New Swim Programme Is Full – How To Join The Waitlist Read More »
Our swim squads are full, but support doesn’t have to stop. The 6-week Swim Squad Access Pilot gives swimmers weekly squad-style sessions, coaching notes, reflection prompts, and brief feedback — all remotely. Limited to 8 participants, this light-touch programme keeps you motivated, consistent, and connected to squad-style training.
Swim Squad Access Programme Read More »
Monday’s Swim Squad session looked simple on paper, but its true value came in execution. A smooth 6/10 set, designed to build cumulative fatigue, taught swimmers to stay relaxed, maintain form, and pace under duress. Simple, purposeful, and revealing.
Simple on Paper, Powerful in the Pool Read More »
Understanding a swim session before you get in the water is part of the training itself. When everything is pre-programmed to a watch, you lose awareness, flexibility, and the ability to respond to how your body feels on the day. Swimming improves when you think, notice, and adapt – not just follow beeps.
Why I Don’t Programme Swim Sessions Directly to Your Garmin Read More »
Good swim coaching isn’t just what you teach — it’s what swimmers feel. Structure becomes support, detail becomes clarity, and busy lanes still feel personal. When people feel seen, encouraged and genuinely cared for, squads grow. That’s why some lanes fill, even when others stay empty.
What Good Swim Coaching Looks and Feels Like Read More »
A swimmer transformed his stroke without attending a single session — simply by noticing one cue from our emails and practising it quietly. These five reflections explore how small ideas, patience, and consistent attention can lead to meaningful improvement, and how anyone can apply the same principles in their swim.
The Quiet Work Behind The Breakthrough Read More »
A swimmer transformed his stroke without attending a session, simply by spotting a cue in our emails and practising it himself. Small ideas, patiently applied, reshaped his technique.
How Small Ideas Make Big Changes Read More »
Pacing is one of the hardest skills in swimming, cycling, and running. Too fast, and you burn out; too cautious, and you leave potential on the table. Through athlete stories, a 200m butterfly lesson, and practical tips, learn how to pace smarter, build confidence, and improve performance.
How Good Are You at Pacing? Lessons from Athletes and the Pool Read More »
Every athlete starts somewhere — sometimes with a question, sometimes with a spark of curiosity. Over the first week of the year, I spoke to ten athletes with very different goals, levels, and needs. Their stories show that whether you’re returning, starting, or refocusing, progress begins where you are.
Starting Where You Are – Ten Conversations From This Week Read More »
He didn’t book the session. Not because he wasn’t interested, but because he thought he’d already learned enough. Afterwards, hearing what others took from the freestyle masterclass, he was kicking himself. This is a reminder why the sessions we skip often matter most.
The Session I Didn’t Go To (And Wish I Had) Read More »
Our recent Freestyle Masterclass brought 18 swimmers, three coaches, and an Olympian together to explore efficiency, posture, and awareness in the water. From subtle technique tweaks to big “aha” moments, we reflect on what swimmers learned, what we as coaches gained, and exciting possibilities for future sessions.
Freestyle Masterclass: What We Learned and Where Next Read More »
Technique isn’t about perfection. It’s about focus.
Small tweaks, repeated consistently, create big gains over months and years. Not just faster times — but more sustainable, confident performances.
And often, the athletes who improve most aren’t the ones trying hardest.
They’re the ones thinking most clearly when it counts.
Technique: Small Tweaks, Big Gains Read More »
I’ve been watching a lot of Christmas films lately – It’s a Wonderful Life included. It got me wondering what life would look like without Swim Squad. Then I wondered something bigger: what if one swimmer had never joined? What confidence, courage, and quiet victories would never have happened?
It’s A Wonderful Swim Read More »
